This is my redesign for the Sloopbetty Vodka and Picaroon Rum. My direction for the packaging is that I did not want it to be on the nose. So instead of going with the traditional swashbuckling pirates (which are awesome in their own right) I went with a subtler “pirate-esc” approach that will hopefully reach a wider audience with it’s fun colors and patterns. My concept behind the logo is that while my packaging has more elements to it, my logo would be simplified to balance out the illustrative design.